What is a Demand-Side Platform (DSP)?
A demand-side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads (banner, video, and native ads etc.) on publisher properties (websites, mobile apps, etc.) from a diverse ad inventory in real-time. Which its process is called
Programmatic Advertising uses a program to purchase ad slots on publishers’. The artificial intelligence (AI) powered algorithms evaluate users based on their behavior, demographic data, cookie data, and other criteria to determine which ad should be shown to each user.
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Multi-Dimensional Audience Profiling
AI -Powered Data Capabilities to Comprehend Real-Time Audience Needs Throughout Consumer Journey
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Bid Request / Day
> 100 Billion
Audience Data Transformed
Enhancement By Automatic Optimization
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1.Many advertising channels
By working for many years, Our company has compiled more than a thousand channels
We gather Big Data from Multiple channels, such as baidu, Toutiao, JD.com, Ctrip, Aviation Bureau of China. Recently we have more than 100 billion data or 2 billion account
This is use AI to buy advertising automatically for the best results. On average, this help improving by 20 to 30% from regular advertising cost