More than 70 percent of Chinese tourists plan to travel abroad multiple times this year

China's outbound tourism is expected to show a strong rebound this year and surpass pre-epidemic levels for the first time, according to a new forecast released by Huakai Marketing, an advertising and marketing solution provider in the Chinese market. China is expected to make more than 155 million outbound trips this year, and about 72 percent of Chinese tourists plan to travel abroad multiple times this year. One notable trend: The number of first-time Chinese tourists traveling abroad will increase - nearly 38 percent of Chinese tourists will travel abroad for the first time. These visitors are younger, with nearly 64 percent under the age of 30, and up to 60 percent of them female. What platforms do these newbies turn to for travel inspiration? Platforms such as Xiaohongshu and Douyin are at the forefront, offering detailed travel guides, visa help information and real-time updates to take the mystery out of the travel process. In addition to social media, new digital tools are also changing the travel planning of Chinese travelers. Travel apps are integrating AI solutions to provide personalized travel itineraries and real-time booking capabilities. With more than 200 million outbound Chinese trips expected by 2028, destinations around the world are scrambling to grab a piece of this expanding market. To attract Chinese tourists, tourist destinations are streamlining visa procedures and launching various marketing campaigns. The survey also highlights that Chinese travelers are shifting toward impromptu, mobile-first travel behaviors. About 77% of bookings take place less than a month before departure, and 46% of those bookings are made within two weeks. This behavior is reshaping the travel industry, forcing airlines, hotels and travel service providers to adjust their pricing strategies, optimize their approaching inventory management and improve the mobile-first booking experience. Resource: 环球时报