The latest ranking of the top 30 live-streaming e-commerce companies on Douyin in China has been released. These enterprises deserve special attention!

After several years of explosive growth, China's live-streaming e-commerce industry has entered a stage of "meticulous cultivation".
According to relevant data, the number of live-streaming users across the country exceeded 830 million in 2024, accounting for 75.2% of the total number of Internet users. A considerable proportion of them are active in the live-streaming e-commerce scene and have become the new main force of online consumption. The market size of the live-streaming e-commerce industry reached 4.57 trillion yuan, an increase of 232 times compared with 2017, and the penetration rate rose to 31.9%. Driven by multiple factors such as the online transformation of consumption habits, policy promotion and platform investment, live-streaming e-commerce is rapidly integrating into the mainstream retail system. Recently, based on in-depth research and comprehensive assessment, Douyin E-commerce, in collaboration with the "China Live Streaming Industry Research Institute", officially released the "Top 30 Douyin Live Streaming E-commerce Companies in China 2025". This authoritative list aims to honor the Douyin live streaming agency service providers who have made outstanding contributions to the incubation and creation of successful brand ips in the context of the vigorous development of the new consumption industry, thereby setting benchmark cases for the industry and jointly building a new ecosystem of content e-commerce. This list covers outstanding service providers from 10 different industries including food, beauty, clothing and shoes, personal care and home cleaning, digital appliances, etc. The assessment results show that the leading agency operation service providers in the industry have formed a "multi-strong oligopoly" competitive pattern in the specialized vertical categories, and different categories present completely different operation methodologies and resource barriers. Among them, Mofanluma, which has long held a leading position in the luxury goods service field of Douyin, and Suoxiang, which focuses on the agency operation services of new consumer brands, are both on the list. In addition, some agency operation companies that have successfully transformed from MCNS, such as Wuyou Media and Yaowang Network, have also received high recognition. It is worth mentioning that in this list, the agency operation companies in Hangzhou performed particularly well, with a total of 14 companies making the list, fully demonstrating Hangzhou's strong strength and influence in the new consumption industry as well as in digitalization and live streaming. Resource：界面新闻