"One meter of good product" inspires young Chinese consumers to share
In early winter, on Furong Street, a "net celebrity" street in Jinan, tourists holding "1 meter tanghulu" to take photos and clock in became the new "landscape" of the block.
"The production process of '1 meter tanghulu' is complicated, and it needs to be ordered one hour in advance. Chuxiaojing, a shop assistant of a tanghulu chain brand in Jinan, said that the store launched "1 meter tanghulu" for more than half a month, with considerable sales. According to the Douyin platform, the chain has sold more than 150,000 "1 meter tanghulu" online, with the unit price ranging from 28.9 yuan (the same below) to 108 yuan.
"1 meter good product" is sweeping the streets, tanghulu, flowers, baked sausage and even gold bars, there is a consumption boom of 1 meter products.
"After 90" flower shop manager Chen Chen told reporters, "1 meter rose" meaning "one's whole life", a dozen roses wrapped into 1 meter long strip, and then with pearls, bows and other decoration, unique creativity. The unit price ranges from tens to hundreds of yuan, and the buyers are mostly young groups. "We also provide materials for buyers to DIY."
Visually exaggerated items such as "1 meter good product" are easy to become the focus of social platforms to meet the social sharing desire and identification needs of young people. Liu Zhongguo believes: "In the process of chasing the trend of '1 meter good product', young people should also pay attention to rational consumption, can choose DIY and other ways, not only save costs, but also experience the happiness of hands."
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